Brand Marketing
Through a collection of curated readings and narratives written by practitioners in the field, Brand Marketing introduces readers to crucial aspects of modern-day marketing and decision-making. The text addresses a broad spectrum of marketing topics including branding, supply chain management, retail, segmentation, digital/social and many more.
Brand Marketing is suitable for courses in marketing principles, strategic marketing and brand management.
Bio
Christopher L. Myers is an independent marketing consultant, innovator/creator of a real-time information platform to help the special needs community called REABILITY (www.dreamscapereability.org) and an adjunct marketing professor at the University of Memphis. He holds an MBA in International Marketing from Thunderbird and a BA in Political Science/Business from The George Washington University. Myers is the author of 13 books including Brand Marketing.
